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MANAGEMENT AND ENTREPRENEURSHIP FOR IT INDUSTRY(18CS51)


MANAGEMENT AND ENTREPRENEURSHIP FOR IT INDUSTRY

Course Code:18CS51 
CIE Marks:40
SEE Marks:60
Number of Contact Hours/Week 2:2:0 
Total Number of Contact Hours:40
Exam Hours:03
CREDITS:03

Course Learning Objectives: This course (18CS51) will enable students to:

• Explain the principles of management, organization and entrepreneur.
• Discuss on planning, staffing, ERP and their importance
• Infer the importance of intellectual property rights and relate the institutional support

Module – 1 

Introduction - Meaning, nature and characteristics of management, scope and Functional
areas of management, goals of management, levels of management, brief overview of
evolution of management theories,. Planning- Nature, importance, types of plans, steps in
planning, Organizing- nature and purpose, types of Organization, Staffing- meaning,
process of recruitment and selection

Module – 2

Directing and controlling- meaning and nature of directing, leadership styles, motivation
Theories, Communication- Meaning and importance, Coordination- meaning and
importance, Controlling- meaning, steps in controlling, methods of establishing control.


Module – 3

Entrepreneur – meaning of entrepreneur, characteristics of entrepreneurs, classification
and types of entrepreneurs, various stages in the entrepreneurial process, the role of entrepreneurs
in economic development, entrepreneurship in India, and barriers to entrepreneurship.
Identification of business opportunities, market feasibility study, technical feasibility study,
financial feasibility study and social feasibility study.




Module – 4

Preparation of project and ERP - meaning of project, project identification, project
selection, project report, need and significance of project report, contents,
formulation, guidelines by planning commission for project report, Enterprise Resource
Planning: Meaning and Importance- ERP and Functional areas of Management –
Marketing / Sales- Supply Chain Management – Finance and Accounting – Human
Resources – Types of reports and methods of report generation
 



Module – 5

Micro and Small Enterprises: Definition of micro and small enterprises, characteristics
and advantages of micro and small enterprises, steps in establishing micro and small
enterprises, Government of India indusial policy 2007 on micro and small enterprises, case
study (Microsoft), Case study(Captain G R Gopinath),case study (N R Narayana Murthy &
Infosys), Institutional support: MSME-DI, NSIC, SIDBI, KIADB, KSSIDC, TECSOK,
KSFC, DIC and District level single window agency, Introduction to IPR.
 




Course outcomes: The students should be able to:

• Define management, organization, entrepreneur, planning, staffing, ERP and outline their importance in entrepreneurship
• Utilize the resources available effectively through ERP
• Make use of IPRs and institutional support in entrepreneurship

Question Paper Pattern:

• The question paper will have ten questions.
• Each full Question consisting of 20 marks
• There will be 2 full questions (with a maximum of four sub questions) from each module.
• Each full question will have sub questions covering all the topics under a module.
• The students will have to answer 5 full questions, selecting one full question from each module.

Textbooks:

1. Principles of Management -P. C. Tripathi, P. N. Reddy; Tata McGraw Hill, 4th / 6th Edition, 2010.
2. Dynamics of Entrepreneurial Development & Management -Vasant Desai Himalaya Publishing House.
3. Entrepreneurship Development -Small Business Enterprises -Poornima M Charantimath Pearson Education – 2006.
4. Management and Entrepreneurship - Kanishka Bedi- Oxford University Press-2017

Reference Books:

1. Management Fundamentals -Concepts, Application, Skill Development Robert Lusier – Thomson.
2. Entrepreneurship Development -S S Khanka -S Chand & Co.
3. Management -Stephen Robbins -Pearson Education /PHI -17th Edition, 2003