Product Design and Management (BME714B)

Product Design and Management

Course Code BME714B 
CIE Marks 50
Teaching Hours/Week (L: T:P: S) 3­0­0­0 
SEE Marks 50
Total Hours of Pedagogy 40 
Total Marks 100
Credits 03 
Exam Hours 03
Examination nature (SEE) Theory

Module­ 1

Introduction to Product Design: Asimows Model: Definition of product design, Design by

Evaluation, Design by Innovation, Essential Factors of Product Design, Flow and Value Addition in

the Production­Consumption Cycle. The Morphology of Design (The seven Phase), Primary Design

phase and flowcharting, role of Allowance, Process Capability.

Module ­2

Ergonomics and Industrial Design: Introduction ­general approach to the man­ machine

relationship­ workstation design­working position.

Ergonomics and Production: Ergonomics and product design –ergonomics in automated

systems­ expert systems for ergonomic design. Anthropometric data and its applications in

ergonomic, design­ limitations of anthropometric data use of computerized database. Case study.

Module­ 3

Aesthetic Concepts: Concept of unity­ concept of order with variety ­ concept of purpose style and

environment­ Aesthetic expressions. Style components of style­ house style, observation style in

capital goods, case study.

Module­ 4

Visual Effects of Line and Form: The mechanics of seeing­ psychology of seeing general influences

of line and form.

Colour: Colour and light ­colour and objects­ colour and the eye ­colour consistency­ colour termsreactions to colour and colour continuation ­colour on engineering equipment’s.

Module­ 5

Ergonomics of Technology Management: Office Systems and Ergonomics, Consumer

Ergonomics, Ergonomics Quality and Safety, Quality of Life

Suggested Learning Resources:

Books

1. Human Factors in Engineering and Design By Sanders & Mccormick (McGrawHill Publication)

2. Occupational Ergonomics – Principles and Applications By Tayyari & Smith (Chapman & Hall

Publication)

3. The Power of Ergonomics as a Competitive Strategy By Gross & Right (Productivity Press)

4. Industrial Design for Engineers ­ Mayall W.H. ­ London Hiffee books Ltd. ­1988.

5. Applied Ergonomics Hand Book ­ Brain Shakel (Edited) ­ Butterworth scientific. London - ­

1988. 6. Introduction to Ergonomics ­ R. C. Bridger ­ McGraw Hill Publications ­ 1995.

6. Human Factor Engineering ­ Sanders & McCormick – McGraw Hill Publications – 6th edition,

2002.

7. Ulrich, Karl T, Eppinger, Steven D, ‘Product Design and Development’, McGraw­Hill, 2004.

8. Bridger RS, ‘Introduction to Human Factors & Ergonomics’, Fourth Edition, Taylor & Francis,

2010.

9. Dul. J and Weerdmeester B, ‘Ergonomics for beginners, a quick reference guide, Taylor &

Francis, 2008